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Swift toast their latest show success at the SECC | Busy Caravanning.Com - where caravans are cool

21 February, 2007

Swift toast their latest show success at the SECC

The Swift Group notched up nearly £2 million in touring caravan and motorhome sales at the Scottish Caravan & Outdoor Leisure Show 2007 at Glasgow’s SECC last week (8-11 February).

The £1.2 million in tourer sales and £750,000 in motorhome sales was more than double the sales achieved at last year’s show and an all time record in Scotland for the company.

The all new Sprite range - which offers generous interior space, high specification and unique features over its nearest competitors all from £9,650 - was a runaway success, producing sales that were 260% up on the previous year.

The show, which saw an overall increase in attendance, also saw the first public viewing of 12 new models across the Swift, Abbey, Sterling and Ace ranges of tourers and the introduction of the top of the range Swift Kon-tiki and Bessacarr E 700 Series of motorhomes.

Richard White, Swift Marketing Director, said: “2007 has started in record style for the Group with a string of competitively priced new product launches right across our touring caravan and motorhome brands.

Scotland has continued a trend of substantially increased sales that started at the NEC Show last October and set the scene for what looks like being a record year for Swift. A combination of innovative design, competitive pricing, recognised by a string of top industry awards is a clear indication of just how popular our products are this year.”

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