20 September, 2010

Butlin's Dividend Soars

Report from the Guardian.co.uk

The family owners behind the Butlins and Haven holiday parks are happy campers, after pocketing nearly £60m in dividends as cost-conscious Britons continued to holiday at home rather than abroad.

The "staycation" trend saw profits at Bourne Leisure, majority-owned by the Cook, Harris and Allen families, jump to £87.9m in 2009 from £54.8m, with sales up 6.3% to £791.6m – and the company forecast further growth this year.

Not only did more people decide to take their main holiday in the UK – despite the unpredictable weather – but the company also benefited from growth in short and weekend breaks. In its efforts to make the most of the trend, Bourne has continued to invest in its resorts, turning the cheap and cheerful Butlins image of Redcoats and regimented routines into something more modern.

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